Business · Work
customer base
group of customers
A customer base is the group of people who regularly buy from a business.
This vs that
The company has a loyal customer base.
She is a regular customer.
Hear it in real life
Who buys the new service?
It mainly appeals to our existing customer base.
The café has built a loyal customer base in the neighbourhood.
Which sounds natural?
Psst — which one would you actually say?
Customer base is the normal business phrase for customers considered as a group.
Say it together
Whole chunks natives use with it.
build/grow a customer base
The new delivery service helped them build a customer base.
Social media can help a small shop grow its customer base.
Phrases to borrow
More for talking about business.
break even
The shop should break even by the end of the year.
meet demand
The factory is struggling to meet demand.
Business words
Work · Business: the words around “customer base”.
More connectionsEasy to mix up · More business words9
Your turn: say it out loud
We're trying to grow our customer base.
Say it out loud two or three times, until it feels like yours.
customer base
group of customers
“The café has built a loyal customer base in the neighbourhood.”
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