Grammar fix
hit the market
launch commercially
To become available for people to buy, especially as a new product.
How oftenCommon
LevelB2
Used inSpeech & writing
Hear it in context
Notice where the phrase sounds natural.
The company expects the new electric car to hit the market next spring.
When a new phone hits the market, I usually wait a few months before buying it so I can see whether people recommend it.
Fix the pattern
One small grammar move makes it sound right.
Not: The new phone hit on the market last year.
Say: The new phone hit the market last year.
Do not add 'on' after 'hit' in this expression.
Don't confuse it
Other ways to say it
Go on sale for the first time
How specific?General availabilityShop sales
come outEveryday release dates for books, films, music, and products.
hit the marketYou're here · A new product becomes available commercially.
hit the shelvesBooks or goods become available in shops.