Technology
lower the barrier to something
make something easier to begin
To lower the barrier to something means to make it easier for people to start doing it.
Hear it in real life
Why are so many people trying the service?
The free plan lowers the barrier to signing up.
Offering evening classes could lower the barrier to learning a new language.
The mistake everyone makes
Not: The free plan lowers the barrier to sign up.
Say: The free plan lowers the barrier to signing up.
After “barrier to,” use a noun or gerund to name the activity.
Build it
How it fits in a sentence.
lower the barrier to trying something; lower the barrier to entry
Your turn: say it out loud
Offering evening classes could lower the barrier to learning a new language.
Say it out loud two or three times, until it feels like yours.
lower the barrier to something
make something easier to begin
“Offering evening classes could lower the barrier to learning a new language.”
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