Society

staying power

enduring appeal or effectiveness

Staying power is the ability to remain effective, useful, or popular for a long time.

B2 common speech & writing

expression

Hear it in real life

Do you still listen to that band?

Yes, they have real staying power.

Play the conversation

That old messaging app has surprising staying power because people still use it every day.

The mistake everyone makes

Not: The app has a lot of staying powers.

Say: The app has a lot of staying power.

“Staying power” is an uncountable noun in this expression.

Build it

How it fits in a sentence.

have staying power; show staying power

Your turn: say it out loud

That old messaging app has surprising staying power because people still use it every day.

Say it out loud two or three times, until it feels like yours.

staying power

enduring appeal or effectiveness

“That old messaging app has surprising staying power because people still use it every day.”

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