Society

play on something

use a feeling or weakness to influence someone

If something plays on a feeling or weakness, it uses it to influence or persuade someone.

B2 common speech & writing

expression

Hear it in real life

Why does that advert feel so powerful?

It plays on our fear of missing out.

Play the conversation

Some charity adverts play on people's guilt to encourage donations.

The mistake everyone makes

Not: The advert plays in parents' worries.

Say: The advert plays on parents' worries.

Use the fixed preposition “on” after “play” when something exploits a feeling or fear.

Build it

How it fits in a sentence.

play on someone's fears; play on a weakness; played on

Your turn: say it out loud

Some charity adverts play on people's guilt to encourage donations.

Say it out loud two or three times, until it feels like yours.

play on something

use a feeling or weakness to influence someone

“Some charity adverts play on people's guilt to encourage donations.”

heytardy

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