Grammar fix
gain traction
start gaining support
To begin gaining support, attention, or use.
collocation
How oftenCommon
LevelB2
Used inSpeech & writing
Hear it in context
Notice where the phrase sounds natural.
The recycling campaign is finally gaining traction in our neighbourhood.
Electric bikes are gaining traction where I live because the roads are busy and people want a cheaper way to commute.
Fix the pattern
One small grammar move makes it sound right.
Not: The campaign gained attraction online.
Say: The campaign gained traction online.
'Gain traction' means start to gain support or use; 'gain attraction' is not the usual phrase for this idea.
Don't confuse it
Other ways to say it
Become popular with more and more people
How successfulGaining groundRapid success
gain tractionYou're here · An idea or product begins attracting acceptance or use.
catch onAn idea, fashion, or product becomes widely liked or used.take offPopularity or success increases suddenly and strongly.