Opinions & arguments

all hype and no substance

praised but disappointing

Something that is all hype and no substance is praised a lot but is not actually as good or useful as people claim.

C1 now and then speech & writing

expression

Hear it in real life

Was the new café worth the wait?

Not really - it was all hype and no substance.

Play the conversation

That expensive exhibition was all hype and no substance.

The mistake everyone makes

Not: all hypes and no substances

Say: all hype and no substance

In this expression, “hype” and “substance” are uncountable nouns and do not take plural endings.

Build it

How it fits in a sentence.

be all hype and no substance; seem all hype and no substance

Your turn: say it out loud

That expensive exhibition was all hype and no substance.

Say it out loud two or three times, until it feels like yours.

all hype and no substance

praised but disappointing

“That expensive exhibition was all hype and no substance.”

heytardy

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