Money & finance
pay for the name
pay extra for a famous brand
If you pay for the name, you pay extra because a brand is famous, not only because its product is better.
Hear it in real life
Why are these jeans twice the price?
Mostly because you are paying for the name.
These sunglasses look similar, but with that logo, you are paying for the name.
The mistake everyone makes
Not: You are paying ‸ the name.
Say: You are paying for the name.
In this phrase, “for” links the payment to the brand name whose reputation adds to the price.
Build it
How it fits in a sentence.
pay for the name; be paying for the name
Your turn: say it out loud
These sunglasses look similar, but with that logo, you are paying for the name.
Say it out loud two or three times, until it feels like yours.
pay for the name
pay extra for a famous brand
“These sunglasses look similar, but with that logo, you are paying for the name.”
heytardy
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Write one sentence with a phrase from this page
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