Communication
shape the story
influence how events are presented or understood
To shape the story is to influence the way people understand or talk about events.
Hear it in real life
Why are people blaming the manager already?
The early reports shaped the story.
The first witness can shape the story before anyone hears the other side.
The mistake everyone makes
Not: The first report can make the story’s shape before anyone hears the other side.
Say: The first report can shape the story before anyone hears the other side.
“Shape the story” means influence how people understand events; it does not mean give the story a shape.
Build it
How it fits in a sentence.
shape the story; shape how the story is told
Your turn: say it out loud
The first witness can shape the story before anyone hears the other side.
Say it out loud two or three times, until it feels like yours.
shape the story
influence how events are presented or understood
“The first witness can shape the story before anyone hears the other side.”
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